Muji is famous for its minimalist design. People have deemed its designs to have mundanity, being minimalist, no frills, and Bauhaus style. The product design and brand identity of Muji Singapore is based on the products around the materials being chosen, streamlined manufacturing processes and minimal packaging. If you see the catalogue website of Muji, it claims that the design is aligned with the concept called Kanketsu, the concept of simplicity. In other words, bringing calmness into stressful daily lives.

Muji products doesn’t have a wide variety of colors available and are showcased on shelves with minimal packaging showcasing only necessary product information and a price tag. If you want to see the detail product description, they are included in Japanese.